TI Cycles Overview

TI Cycles was established by the Murugappa Group in collaboration with Tube Investments. Since then, the company has transitioned from being just a bicycle manufacturer to becoming an industry expert in mobility and well-being solutions. Today with its core promise of Fun, Fitness and Freedom, TI Cycles is the leader of the ‘specials’ segment with nationwide presence through a network of around 11,500 primary and secondary dealers, 4 zonal offices and 4 warehouses. It manufactures 4 million cycles a year from 3 plants across India – Chennai in the South, Nasik in the West and Noida in the North.

Problem statement -faced selected few or most of the below challenges:

  • End to End management & Coordination with Dealers, Clients and vendor.
  • Helpdesk support for queries with fast-track report
  • Increasing Customer Loyalty

This campaign for the Brand was highly critical and at that moment, 7C’s pitched its credentials and proven track record of managing such projects and presented that how it had helped other leading brands, including other companies in eliminating similar problem statements.

Outcome - 7C’s take the Lit and Not-Lit Boards responsibility in Pan India. Where we installed approx. 700 boards (the Lit and Not-Lit) till now and on the other hand We installed different categories of boards which are - GSB, ACP 3D Acrylic and ACP Router cut boards with keeping our brand value.

  • One thing that has helped us through all these 11 years that we’ll never compromise on the satisfaction of our clients and the quality of our services with respective timeline.
  • We gave an assurance; We provide 100% Quality check reports available along with pictures and satisfactory letters.
  • Outcome - Successful deployment of branding and that too within predefined timeline.

7C'S Communication

Marketing Services Agency